Losing The Signal by Jacquie McNish & Sean Silcoff

Losing The Signal

By Jacquie McNish & Sean Silcoff

  • Release Date: 2015-05-26
  • Genre: Business & Personal Finance
Score: 4.5
4.5
From 17 Ratings
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Description

It was a classic modern business story: two Canadian entrepreneurs build an iconic brand that would forever change the way we communicate. From its humble beginnings in an office above a bagel store in Waterloo, Ontario, BlackBerry outsmarted the global giants with an addictive smartphone that generated billions of dollars. Its devices were so ubiquitous that even President Barack Obama favoured them above all others. But just as it was emerging as the dominant global player, BlackBerry took a dramatic turn.

Losing the Signal is the riveting, never-before-told story of one of the most spectacular technological upsets of the 21st century. Unlike Enron, which was undone by its executives' illegal activities, or Lehman Brothers, which collapsed as part of a larger global banking crisis, BlackBerry's rise and fall is a modern-day tale of the unrelenting speed of success and failure. It is a thrilling account of how two mismatched CEOs outsmarted more-powerful competitors with a combination of innovation and sharp-elbowed tactics; and how, once on top of the world, they lost their way. The company responded too slowly to competitors' innovations, and when it finally made its move, it stumbled with delayed, poorly designed and unpopular smartphones. A little more than a decade after Research In Motion introduced the BlackBerry, it is now struggling to survive. Its share of the US phone market fell from 50 per cent in 2009 to about one percent in 2013, showing just how aggressive, fast and unforgiving today's global business market can be.

Reviews

  • Chadi

    4
    By Chadi Elkadri
    Having worked at RIM, I am familiar with many of the characters and incidents mentioned in this book. I am impressed with the accuracy of the descriptions of the events. I'm also impressed with the openness of all those quoted. Many great lessons learnt from our successes and mistakes. It a great read!
  • Fascinating business tale

    5
    By Chadwickhunt29
    An excellent case study in what it takes to build a multi billion dollar company and how fragile any company's success is, when there are distractions and the need for internal change is long overdue. I've followed the blackberry story for a few years now that I'm a former blackberry user, and this is by far the detailed story with several business lessons that any business student, manager or entrepreneur can leave with.
  • A must read for anyone considering a startup

    5
    By FutureSignal
    RIM is the posterchild of meteoric growth and meteoric self-destruction. With what is possible with technology today, the growth experienced by RIM is still entirely possible. The power of an innovative idea, a well thought out and refined plan with good execution and salesmanship topped with a bit luck are all key to acheiving what RIM did with BlackBerry. The lazyness of resting on one’s laurels and sliding into groupthink should serve as a warming that someone, somewhere will come and eat you whole. For thoes astute enough to take a step back and think long term, to ask the really tough questions and step out of what you know and are comfortable with, only to stare out into the abys and take the step not knowing if there is a saftey net, this book is a solid guide to learn from.

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